Year
2024
Client
Motion Recruitment
Category
Logo and Visual identity design
Product Duration
1 Week
Strat
Starting with in-depth research into Jenny’s Logistics Ltd.’s brand values, target audience, and fashion market trends. I analyzed competitors, sustainable fashion practices, and symbolic visuals related to craftsmanship. This helped uncover key brand traits—elegance, precision, and responsibility—guiding the foundation for a distinct, relevant, and purposeful visual identity.
Using insights from research, sketched multiple logo concepts emphasizing elegance and craftsmanship. Refined the design to feature a sleek minimal and modern art form of a person wearing a fashionable clothing, symbolizing precision and style with the left hand & leg together signifying the J & the right hand & leg signifying the L. Color palettes and typography were chosen for sophistication & aesthetic, ensuring the final identity reflected Jenny’s brand values while resonating with a global audience.
The visual identity development for Jenny’s Logistics Ltd. blends elegance and boldness using Boiller and Argentum Sans fonts, a sleek red-black palette. The logo adapts seamlessly across backgrounds, reinforcing the brand’s precision, fashion-forward style, and commitment to sustainable sophistication.
The social media visuals for Jenny’s Logistics blend bold fashion photography with dynamic red-orange hues and a minimalist butterfly-inspired logo. Clean layouts, sharp contrast, and sleek typography evoke modern luxury with striking brand consistency.
