Year
2023
Client
Tyla ( passion Project )
Category
Logo & Visual Identity Design
Product Duration
3 - 4 Weeks
I analyzed TYLA’s music, persona, and audience to understand her unique energy and cultural influence. This research formed the foundation for a brand that visually resonates with her artistic identity.
I developed bold, minimal logo by tracing out the Gala out fit of Tyla to reflect her rhythm and edge. Vibrant gradients and custom typography captured her confident presence and bridged music, fashion, and visual art.
The final identity system uses electric color palettes, sculptural type, and layered compositions. It unifies merchandise, digital platforms, and promotional visuals, creating a striking, memorable brand that celebrates TYLA’s essence.
The advertisement visuals use bold layouts, expressive illustrations, and vivid colors to amplify TYLA’s presence. They seamlessly adapt across digital, print, and urban settings, making her brand both iconic and immersive.
