Year
2022
Client
Murari
Category
Visual Identity
Product Duration
2 Weeks
Began with extensive market research on fintech branding, analyzing competitors and consumer behavior. I focused on uncovering emotional triggers and values tied to digital finance to create a foundation for a brand identity that reflects trust and innovation.
Inspired by unity and minimalism, I designed the “M” logo symbolizing collaboration and clarity. The brand name "Mone" merges “Money” and “Collective,” reflecting financial empowerment. Montserrat typeface and a geometric approach guided the sleek, modern visual concept.
built a cohesive identity using a refined color palette—Winter, Doger Blue, Purple, and Big Stone. These evoke professionalism and creativity. Consistent typography and mandala-inspired patterns supported a sleek, distinctive aesthetic across brand touchpoints for digital and print.
created compelling visuals across digital mockups, signage, app UI, and card packaging. Each piece emphasizes accessibility and brand messaging like “Your Money Anytime and Anywhere.” This ensures the brand resonates emotionally while maintaining visual harmony and user engagement.
